Customer Experience Design
Optimise every touchpoint with smart, innovative tech that builds lasting customer relationships.
For Pet Businesses
Boost your pet business with AI.
We help pet companies be more innovative, work smarter, and create meaningful connections between pet parents and their beloved companions.
Built by
Pet lovers + tech nerds
5×
Award winning
Founder-led, expertly delivered
One founder. A vetted team. Your A-squad on demand.
French-Australian, based inJapan
PawAI was founded by Marion B. — an award-winning digital producer with 16+ years in immersive experiences, digital transformation, and custom software. She runs PawAI lean by design.
For every engagement, Marion personally hand-picks senior specialists from a trusted network — strategists, AI engineers, designers, and ecommerce experts — assembled to fit your project, not a generic agency roster.
Marion B. shares her home with two cats, one dog, and has a small stray cat shelter that grew naturally through cats word of mouth.
- Direct access to the founder
- Vetted senior specialists
- 5× award-winning track record
- Pet-industry obsessed
Achievements
A track record built on real work.
5
Industry awards across digital production and immersive experience.
Recognised by
16+
Years delivering DX strategy, custom software, and brand experiences.
AI-first
Practical AI integration — from idea to production-ready solutions.
Vetted
Hand-picked senior specialists assembled per project — no bench warmers.
Certifications & Partnerships
Who we areSmarter pet brands.
Smarter pet brands.
Happier pet families.
Founded by a passionate pet lover and tech enthusiast, we understand the unique challenges of the pet industry. Our mission is to boost pet businesses with tailored solutions that enhance customer experiences, simplify operations, and create meaningful connections between pet parents and their companions.
16+
Years building custom software
5%
Of profits to cat & dog rescues (aiming for more!)
∞
Belly rubs delivered
Our menu
A full menu of services
From strategy to AI implementation, ecommerce to creative campaigns — everything pet brands need to grow with confidence.
Digital Strategy & Transformation
Identify, plan and execute the right digital opportunities, personalised to your business.
Data & Decisioning
Use business rules, predictive analytics and machine learning to automate key decisions.
Artificial Intelligence
From data-driven strategy to seamless integration of AI into your existing infrastructure.
Idea Box
Need a fresh spark? We bring new directions to take your pet business to the next level.
Custom Software & Integration
16+ years building bespoke solutions that capture what makes each company unique.
Shopify Partner
Official Shopify partner — we'll guide you through every step of your ecommerce journey.
Cat-vertising!
Win hearts, likes and shares with the irresistible charm of feline friends and cat influencers.
Our commitment
5% of our profits go to rescue.
We're committed to making a difference in the lives of cats & dogs by supporting shelters and rescue operations. We proudly partner with Japan Cat Network — a no-kill shelter that's helped people help pets for over 20 years.
Limited time offer
Free 60-min AI & Systems Audit for Pet Brands
Is your pet brand growing, but everything feels messy behind the scenes? Get clarity, find the gaps, and identify practical AI opportunities that save time and drive growth.
- Map your current setup
- Identify what's slowing you down
- Discover practical AI opportunities
- Walk away with a clear action plan
Book your free audit Limited slots this week
Get in touch
Got an AI question? We'll help you make sense of it.
Reach out — we'd love to guide you and turn AI into practical, actionable steps for your pet business.
Newsletter
Prompts, tips & workflows — straight to your inbox
Our Substack is packed with prompts, tips, and workflows you can use to grow your pet business with AI.