Customer Experience Design
Optimise every touchpoint with smart, innovative tech that builds lasting customer relationships. Because retention beats acquisition. Every time.

Senior pet industry specialists. AI-first. No fluff. Just results.
We help pet companies innovate smarter, work leaner, and create meaningful connections between pet parents and their beloved family.


PAW AI was built by award-winning specialists with 16+ years in digital transformation, immersive experiences and custom software - and a genuine obsession with the pet industry.
We run lean by design. For every engagement, we personally hand-pick senior specialists from a trusted network - strategists, AI engineers, designers and ecommerce experts - assembled to fit your project, not a generic agency roster.
No bench warmers. No account managers playing telephone. Just senior people who know what they're doing and happen to share their homes with cats, dogs and the occasional stray. This industry isn't just work for us. It's personal.
Industry awards across digital production and immersive experience.
Recognised by

Years delivering digital transformation strategy, custom software and brand experiences.
Practical AI integration - from idea to production-ready solutions.
Hand-picked senior specialists assembled per project - no bench warmers.
Certifications & Partnerships


We understand the unique challenges of the pet industry - because we live it every day.
Our mission is to boost pet businesses with tailored solutions that enhance customer experiences, simplify operations, and create meaningful connections between pet parents and their family.
We believe the best pet brands aren't built on ads alone. They're built on trust, smart systems, and relationships that feel impossible to replace.
From strategy to AI implementation, ecommerce to creative campaigns - everything pet brands need to grow with confidence.
Optimise every touchpoint with smart, innovative tech that builds lasting customer relationships. Because retention beats acquisition. Every time.

Identify, plan and execute the right digital opportunities, personalised to your business. No generic playbooks. No one-size-fits-all.

Use business rules, predictive analytics and machine learning to automate key decisions - and stop leaving growth on the table.

From data-driven strategy to seamless integration of AI into your existing infrastructure. Practical, not theoretical.

Stuck? We bring fresh directions and new thinking to take your pet business to the next level.

16+ years building bespoke solutions that capture what makes each company unique - and scale with it.

Official Shopify partner. We'll guide you through every step of your ecommerce journey - from setup to scaling.

Win hearts, likes and shares with the irresistible charm of feline friends and cat influencers. We have the network. You bring the brief.


We're committed to making a real difference in the lives of cats and dogs. 5% of our profits go directly to supporting shelters and rescue operations.
We proudly partner with Japan Cat Network - a no-kill shelter that has helped people help pets for over 20 years.
Because a business that loves animals should show it.
Is your pet brand growing - but everything feels messy behind the scenes?
Get clarity, find the gaps, and identify practical AI opportunities that save time and drive growth. No pitch. No pressure. Just an honest look at where you are and where you could be.

Reach out - we'd love to guide you and turn AI into practical, actionable steps for your pet business.
Our Substack is packed with practical prompts, real workflows and actionable tips you can use to grow your pet business with AI. No fluff. Just things that work.